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Ideas, technology & long trails

Entrepreneur& Ultra Trail Runner

I develop my own products, work with AI and run ultra trails. Here I share my projects, stories and what I’ve learned over more than 20 years as an entrepreneur.

Florian Grasel with his children at the finish line – #lifeworktrailbalance

335 km

Tor des Géants

10th place in 2025

Entrepreneur, developer & trail runner

I’ve spent more than 20 years developing software and running an IT company. I know client projects, architecture decisions and the responsibility that comes with them. That experience now goes into my own products, too.

AI lets me test and develop ideas sooner. Experience helps me ask the right questions, choose a sound architecture and check the results. Long days on the trails remain an important part of my life.

My story
20+
Years in business
50+
Ultra trail races
40k+
Employees at client companies
335 km
Tor des Géants
From idea to product

I became an entrepreneur to bring ideas to life.

For years, my own ideas often had to wait. Today, AI and more than 20 years of experience give me new ways to build them. These are the projects taking shape.

What I’m building

From the blog

Thoughts on entrepreneurship, AI and my own projects, alongside stories from the trails and everyday life.

The Plan B I Wasn't Ready For

The Plan B I Wasn't Ready For

My 2026 Tor des Géants ended in Rhêmes-Notre-Dame: too many problems, a possible long hike, and the athlete in me who could not accept that Plan B.

Race Report

Speaker

As an entrepreneur with 20 years of experience and an ultra trail runner, I share leadership insights drawn from everyday business and the mental strategies of extreme sport.

Motivation & Perseverance

How extreme endurance sports build mental strength and perseverance

Goals & Strategies

Practical strategies from extreme sport for achieving goals in everyday business

Team & Leadership

Leadership and teamwork under extreme conditions: lessons for managers